Our journey on thebeautilab.com started when we realised that the struggle is real when it comes to choosing a hair tool that fits our needs. Most of us are in complete darkness and don’t even know where to start. There are so many aspects to consider and it makes a huge difference if we’re actually well informed.
We’re a team of women from around the world, sharing a passion for hair styling. We come from different backgrounds, live in different climates, have different hair types and styling needs. Our passion brings us together and authenticity is our priority. Our mission is to create the most illuminating website to bring clarity to every possible question that may rise throughout the process of making a decision.
We believe with honest reviews which are based on consistent and thorough testing of products can brings us to the best decisions. After putting each tool into a long-term test with multiple users with different hair types, we write an extensive review including ratings and insights from the experts in this field. We create these reviews solely to guide you through every step of the decision-making process including your hair type, styling needs and budget.
It’s our priority that these reviews remain objective. Anything you read on this website is created according to our writer’s honest opinions.
Our review writing process looks like this:
We make extensive research and choose the products that are best in their fields. Then we buy these products paying their full price. It’s very important to us to not accept any gifts from brands.
After purchasing all of these products, we gather our team and put all of them through tests. These tests include the measurements in the lab as well as on our team members. We make sure to make things clear about many aspects of these tools including performance and material quality.
After the tests, we write a detailed review about each of them. We also compare all with each other and rank them.
Our Content
We are perfectionists when it comes to the information that we put on this website.
First of all, we cover informational posts, including beginner’s guides and how to use an individual product. Our passion and research allow us to provide you with the most detailed and needed information for your styling needs.
Secondly, we provide an overview of the top picks of hair tools that we tested. Before we make any assessment, we test as many products as we can, including established models and new releases. Then we pick our favorites and make a list. While making these lists we consider the needs of different individuals, including value and performance. We’re very aware of the fact that not everyone have a big budget for hair tools and we provide a range of price points for different budgets.
The top picks are usually followed by in depth analysis of each product, and some detailed comparisons between two particular products in the “vs.” section. This types of articles provide the most detailed comparison between each product help you make the perfect decision.
But how do we actually make money?
Our website functions solely with a small help of yours. We place links on each review that takes you to the product’s web page. We make money each time you click on these links and make a purchase. The retailer provides us with a certain percentage of the sale. This process doesn’t cost you anything, but it helps us immensely. We really appreciate every support from you.
Our website is completely free from adds and promotions
We create our content in a completely non-bias way. We don’t take any gifts or payments from manufacturers. This website is for our readers’ interest only, not anyone else’s.
We developed a highly functioning system for our tests
Whenever we get a hold of a new product, we follow a well-functioning plan This process starts in the lab where we measure everything about the product, including its size and heat range. Then we put through the products under different challenges that makes us find out their performance levels and durability. Next step is the field testing, which is done by our testers who are experts in their field and who are trained to provide their honest opinions.
We’re very committed to improving ourselves
Please don’t hesitate to contact us about any issue. You can email us about any criticism or ideas that my improve us as we know that this is the best way to evolve. You can also check out our FAQ section if you have any questions. Please let your friends know about our mission if you’re enjoying your experience with us.
Ezgi GELİRLİ
Founder
Beautilab
Mail us from [email protected]